Hi, I'm Fiona, Coach and Founder of AWE Coaching
Working on what matters most to you.
I offer confidential coaching for founders, leaders, managers and HR professionals who want to achieve their full potential, for themselves, their teams, their organisations and for all those around them that matter, in work and life.
My approach.
See me as your thinking partner and coaching as a learning strategy
You are unique and my approach to coaching you will be tailored to your specific needs and preferences.
I work in partnership with you from the start to co-create a coaching program which is bespoke to you.
Working together, we will clarify where you are now and where you want to be, identify and overcome obstacles, and create a tailored plan to help you achieve your desired goal or outcome.
I take an holistic, whole-person approach and I coach you the person, not the 'problem'.
I help you expand your view of you, so you understand how you show up, sharing observations of any limiting beliefs or repeating patterns, identifying blind spots, and helping you close any gaps.
I provide support and constructive challenge in an environment where you feel completely accepted, valued, capable and resourced in a relationship of trust and confidence, so that you are able to make the progress you are willing, ready and able to make.
Sustainable change and goal attainment becomes possible when it's done in alignment with your values and unique strengths and when your wellbeing is ignited and maintained; these will be the foundations from which we'll build.
Drawing upon a range of coaching models and tools, I use powerful questions, share observations and feedback. I listen actively and hold space for you to do your best thinking and really be.
One client (somewhat wryly) told me that my superpower is '...an uncanny knack of getting underneath it all and shining a light on what's really going on'. Other clients tell me they find me insightful, calm, refreshing, kind and safe. I will always meet you where you are at with warmth, compassion, candour and humanity, occasionally with a good sprinkle of humour where it serves you.
Coaching is generally forward looking and future focussed, although we may spend some time exploring your experience, your values, and any potentially limiting beliefs, where it's helpful to do so.
Coaching is non-directive. This means we will always be led by your agenda. It also means I won't tell you what to do.
I believe that you will come to coaching with me ready, willing and able to invest the time and commitment necessary to achieve your desired outcome(s).
Why work with me as your coach?
In many ways I've been coaching people my entire career.
I'm a senior HR Leader with 25 years successful industry experience gained in award-winning people teams, in both the private and not-for-profit sector, spanning FTSE100 Plc.'s, SMEs and start ups of different size and sophistication. My particular expertise is in developing leadership capability, building high performing teams, strategic business partnering, managing complex change and employee relations.
The vast majority of my career has been built around partnering leaders, founders, managers and experienced professionals, as their strategic thinking partner, trusted advisor and critical friend. I have a breadth of cross-sector experience and have worked with clients in finance, retail, technology, professional services, biotechnology and not-for-profit charitable and third sector organisations.
It's important to me to build deep and human connections creating a safe and confidential space where people can do their best thinking. I particularly love working one to one with individuals, helping them to unpack problems and experiences so they can move forwards feeling resourced, capable, and supported. I provide an objective lens to expand their view of the current situation, combining candour and constructive challenge with compassion and high support. Awareness of well-being informs my approach and is essential if you are serious about playing - and staying - the long game.
My own career hasn't always been a straight line, and I know first hand that life and work can at times be complex and affect how we think, feel and behave. There have been times when I've felt caught in indecision between career or kids, health or wealth, and felt bound to make either/or choices with a personal or professional cost. Life can sometimes throw you lemons and when you add work and relationships into the mix, it can take its toll.
My experience makes me uniquely equipped to support you and your thinking. There isn't much I haven't seen, done (or bought the t-shirt). You can trust that you will be understood, you will be seen and heard, supported and constructively challenged, without judgement. As your coach, I get it.
I am a qualified Coach at Practitioner Level, accredited with the European Mentoring & Coaching Council and comply with the EMCC Global Code of Ethics, this includes undertaking regular, formal supervision to ensure my practice meets professional level coaching standards. I am a certified NLP for Business Coach Practitioner and currently completing certification as an Emotions Coach Practitioner. I'm a Fellow of the Chartered Institute of Personnel & Development and hold a Postgraduate Diploma in Human Resource Management. I also have a BA (Hons) Degree in English and Translated Literature.
Hello
Welcome to AWE Coaching.
Please feel free to get in touch with any queries.
Warmly,
Fiona